Conference week 4 Assignment Example | Topics and Well Written Essays - 750 words

Conference week 4 - Assignment Example This strategy currently is evident with online corporations thereby gaining much popularity. Several companies have put up their online stores and begun marketing and selling their products directly to their bypassing retailers and consumers (Lussier 139). Taking a keen look at whatever happened to Amazon, just as mentioned in the article, it is possible to note that the strategy Amazon attempted was forward integration strategy. The company tried its best to apply this strategy though failed utterly. If Amazon could have considered certain factors in consideration to its functional and operational unit, then the company would have been successful in implementing the forward integration strategy. Despite Amazon’s strategies failing, there are certain things that the company could have done in its functional and operational sectors that would have assisted it in evading the challenges that they faced during the implementation of the strategy they adopted. Amazon should have considered functional strategies. These are relatively short-range activities, which every functional sector within a company must carry out to put into practice broader, longer-term business level and corporate level strategies. Each functional sector of a company has numerous strategy alternatives, which interact with and ought to be consistent with the general strategies of the company (Lussier 140). In most cases, three fundamental features normally differentiate the operational or functional strategies from business level and corporate level strategies. These three features include primary participation of operating directors, greater specificity and shorter time horizon. In addition, some other key areas that that should always be checked when implementing the functional strategies include the major functional areas of production/operations, marketing, research